JAGUAR I‑PACE WINS GOLDEN STEERING WHEEL AWARD FOR BEST SUV


  • All-electric Performance SUV voted ‘Best SUV’ in the Mid-size class

  • Expert jury including racing drivers Hans-Joachim Stuck and Mattias Ekström award I‑PACE class win after final tests at the Lausitz-Ring circuit in Germany

  • Jaguar’s third Golden Steering Wheel win, following the F‑TYPE sports car in 2013 and the XF saloon in 2016



Tuesday 12th November 2019, Whitley, UK – Jaguar’s all-electric Performance SUV has won Germany’s most famous car award, the Golden Steering Wheel. The I‑PACE triumphed in the Mid-size SUV category, ahead of the Audi Q3 and Seat Tarraco.

Designed and developed in the UK, the I‑PACE was created from a clean sheet of paper with the aim of delivering the world’s best premium electric vehicle – and a true Jaguar driver’s car. Its combination of sports car performance, zero emissions, exceptional refinement, and all-wheel drive SUV usability and practicality make I‑PACE the stand-out choice in its segment.

A 90kWh lithium-ion battery enables a range of up to 292 miles (WLTP) and is capable of charging from 0-80% in just 40 minutes (100kW DC). The two light, compact and efficient Jaguar-designed motors generate a combined output of 400PS and 696Nm of instant torque, delivering 0-60mph in just 4.5 seconds.

Prof Sir Ralf Speth, Jaguar Land Rover Chief Executive Officer, accepted the Golden Steering Wheel for the Jaguar I‑PACE at the award ceremony in Berlin, and said: “"As part of our ‘Destination Zero’ vision, Jaguar Land Rover is pursuing an ambitious goal: To establish an environmentally friendly closed-loop economy. The Jaguar I‑PACE is the clear and creative representation of our vision – an exciting, emissions-free electric vehicle.

As a British manufacturer of premium vehicles we are delighted to win the Golden Steering Wheel in the world's most demanding and competitive premium car market.

This award is one of many prestigious awards the I‑PACE has won. We will use this validation to intensify our efforts to offer desirable and highly innovative vehicles to our customers.

I thank the readers and the experts for rewarding the courage and forward thinking of our designers and engineers with their vote for the I‑PACE.”

For the 43rd Golden Steering Wheel Awards, millions of readers of Auto Bild and their sister publications in over 20 European countries, together with readers of the Sunday newspaper Bild am Sonntag chose their favourites. After the votes had been counted, the 21 finalists – three in each of the seven categories – were thoroughly tested at the Lausitz-Ring circuit by the jury of racing drivers, leading motoring journalists and other car experts, with a focus on driving dynamics, connectivity, design, and total cost of ownership.

Editors’ notes

About Jaguar

Jaguar’s heritage of elegant design and breathtaking performance has excited and delighted the world for over 80 years. Today’s world-class Jaguar family comprises the award-winning XE, XF and XJ saloons, the dramatic F‑TYPE sports car, the F‑PACE performance SUV – the fastest-selling Jaguar ever – the E‑PACE compact performance SUV and I‑PACE, the all-electric performance SUV and 2019 World Car of the Year that puts Jaguar at the forefront of the electric vehicle revolution.